Methodology, data, pricing, and account support — in one place.
It's fully legal. Insider trading means trading securities on material, non-public information obtained in breach of a duty of confidence — for example, an executive acting on confidential earnings before they're announced. What we do is the opposite: original public-opinion research. We ask members of the public for their own opinions and aggregate the answers. There's no confidential, proprietary, or privileged information involved — just survey responses that people freely give. And everyone has the same access: commissioning polls, running surveys, and conducting market research are open to anyone willing to do the legwork. We simply do it at larger scale and faster. The data didn't exist before we collected it, and the exact same method — polling people directly using your own approach — is available to any individual, campaign, or firm. Using survey data you've gathered to inform a decision is no different from reading a published opinion poll in a newspaper.
We distribute polls through a global network of advertising partners, reaching smartphone users worldwide directly on their devices. This lets us assemble large international samples in hours rather than days. Each respondent answers a series of questions, and we score users based on consistency and accuracy across those answers — higher-scoring respondents carry more weight in the final results.
Most polls have a sample size between 1,000 and 4,000 respondents, with margins of error in the ±2–3% range. Larger samples are available for custom polls when finer demographic cuts are needed.
Smartphone users worldwide, reached through our network of advertising partners. Each respondent's demographic attributes — age, gender, country, language, and where available, occupation — are captured so the data can be cut and weighted on multiple dimensions. Respondents are also scored across multiple questions for consistency and accuracy, and that score factors into how their answers are weighted.
A single-poll unlock ($67) gives you full results, demographic crosstabs, methodology notes, and CSV/PDF export for one specific poll. The monthly subscription ($97/month) unlocks every poll in the library plus all newly published polls, with no per-poll charges. Subscriptions can be canceled any time.
Full topline results, demographic crosstabs (age, gender, country, occupation), the exact question wording, sample size, fielding dates, weighting notes, and CSV + PDF exports. Everything you need to cite, share, or analyze the data internally.
Yes. Subscribers can submit custom poll requests at additional cost depending on sample size and complexity. Reach out via the contact link in the footer for a quote.
Margin of error and confidence intervals are published with every poll. Typical polls run at ±2–3% MoE at the 95% confidence level. Like any survey data, results reflect the population of respondents reachable through our partner networks; methodology details and weighting choices are disclosed alongside each poll so you can evaluate fit for your use case.
Single-poll unlocks are refundable within 24 hours of purchase if you haven't downloaded the export. Subscriptions can be canceled any time and will not renew; we don't pro-rate the current month.
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Single-poll unlocks are licensed for internal use within your organization. The monthly subscription is per-seat — contact us for team plans if you need multiple seats.